Will AI replace Market Research Analyst?

This score cannot predict whether this occupation or any individual job will be replaced. It shows which tasks current and near-term AI can perform or accelerate, which tasks remain more durable, and where a worker can adapt. Employer decisions, demand, regulation, and how the role changes are outside the score.

What does a score of 53 mean for a Market Research Analyst?

It means that, weighted across the 17 tasks we analyzed for this role, the task mix sits at 53 on a 0–100 exposure scale — in the most-exposed quarter of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.

Which tasks in this role are most exposed to AI?

The highest-exposure tasks are: Compile and clean survey datasets; Run descriptive statistics and dashboards. Exposure comes from the published, rubric-scored data release rather than being generated when you open this page.

Is this score personalized to me?

No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.

Market Research Analyst

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

AI Task Exposure Score

Very High exposure

More exposed than 91% of 968 occupations · Rank #72 (1 = most exposed)

This score estimates how exposed the tasks in a role are to current and near-term AI capabilities. It does not predict whether a specific person will lose a job.

Your free role snapshot

Start with the work, not the headline

This occupation baseline already contains different kinds of work. These are the two ends of its current task range and one useful action you can take now.

Most exposed task

Compile and clean survey datasets

Automatable 80/100 exposure

Most durable task

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Durable 25/100 exposure

Useful next step

Make one change to the task mix

Compare one real week with the exposed tasks, test one supervised delegation, and redirect the saved time toward more durable work.

Want this mapped to your actual week? Know what to strengthen, what to delegate to AI with review, and what to do over the next 7, 30, and 90 days.

Build my 7/30/90-day action plan — $9

Most exposed tasks

Highest structured exposure values in this role’s task mix — the work AI systems can already do most of.

Compile and clean survey datasets80
Run descriptive statistics and dashboards75

Augmentable tasks

Work where AI assists rather than replaces — the productivity frontier of this role.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.65
Summarize findings into reports60
Forecast and track marketing and sales trends, analyzing collected data.60

Most durable tasks

Lowest exposure — typically judgment, relationships, physical presence, or accountability. This is the human moat.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.25
Direct trained survey interviewers.30

Task exposure values and classifications are published, versioned estimates audited against the anchored rubric. This page reads them from the data release rather than generating them at request time. Bars show exposure contribution relative to this role’s task mix.

What this means

A score of 53 puts Market Research Analyst in the most-exposed quarter of analyzed occupations. In practice, exposure this high is about the mix: 2 of 17 analyzed tasks lean automatable, 13 augmentable, and 2 durable. The useful question isn’t “will AI take this job” — it’s which tasks go first, which get faster, and where to reposition time. That’s what the personalized report maps against your actual week.

Lower-exposure adjacent roles

No adjacent role in the current data release is at least 10 points lower with ≥50% skill overlap — we don’t label anything “safer” unless the data supports it.

Labor-market context

$68,230median wage
+13.0%projected growth

Context only — labor statistics are not inputs to the exposure score. See methodology.

Turn your actual week into a plan

Know which work to strengthen, what to delegate to AI with review, and what to do over the next 7, 30, and 90 days. Your $9 plan includes a confidence-rated personal score, task matrix, human moat, and only genuinely lower-exposure adjacent roles.

Build my 7/30/90-day action plan — $9

Related roles

Adjacent by skills or family — no exposure claim implied.

How this score was calculated

The score is the plain average of the AI-exposure values of this role’s 17 analyzed tasks (equal task weights in this release — no hidden factors):

Automatable 2 tasks, averaging 78/100 exposure
Augmentable 13 tasks, averaging 53/100 exposure
Durable 2 tasks, averaging 28/100 exposure

score = (2×78 + 13×53 + 2×28) ÷ 17 ≈ 53

Every task’s exposure value was scored against a published anchored rubric that scores tasks as actually performed — physical, in-person, and accountability requirements included (data release 2026.07.12-r2). The band (Very High) is a corpus quartile; the percentile is tie-aware across all 968 occupations.

FAQ — Market Research Analyst

Will AI replace Market Research Analyst?: This score cannot predict whether this occupation or any individual job will be replaced. It shows which tasks current and near-term AI can perform or accelerate, which tasks remain more durable, and where a worker can adapt. Employer decisions, demand, regulation, and how the role changes are outside the score.
What does a score of 53 mean for a Market Research Analyst?: It means that, weighted across the 17 tasks we analyzed for this role, the task mix sits at 53 on a 0–100 exposure scale — in the most-exposed quarter of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.
Which tasks in this role are most exposed to AI?: The highest-exposure tasks are: Compile and clean survey datasets; Run descriptive statistics and dashboards. Exposure comes from the published, rubric-scored data release rather than being generated when you open this page.
Which parts of this job are most durable?: The most durable responsibilities are: Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services; Direct trained survey interviewers. Durable tasks typically depend on judgment, relationships, physical presence, or accountability.
Is this score personalized to me?: No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.

Score version jr-v1 · data release 2026.07.12-r2 · updated 2026-07-13 · baseline mapping: 13 of 17 tasks carry source-level provenance · methodology