Marketing Manager

Most exposed tasks

Highest structured exposure values in this role’s task mix — the work AI systems can already do most of.

• Draft campaign briefs and copy72
• Analyze campaign performance60

Augmentable tasks

Work where AI assists rather than replaces — the productivity frontier of this role.

• Compile lists describing product or service offerings.59
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.48
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.48

Most durable tasks

Lowest exposure — typically judgment, relationships, physical presence, or accountability. This is the human moat.

• Lead and align the team22
• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.26
• Set strategy and budget30

Task exposure values and classifications come from the versioned data release — they are structured data, not model output. Bars show exposure contribution relative to this role’s task mix.

What this means

A score of 44 puts Marketing Manager in the second quartile of analyzed occupations. In practice, exposure this level is about the mix: 2 of 20 analyzed tasks lean automatable, 15 augmentable, and 3 durable. The useful question isn’t “will AI take this job” — it’s which tasks go first, which get faster, and where to reposition time. That’s what the personalized report maps against your actual week.

One next move: adopt AI deliberately on the augmentable tasks and build visible evidence of the durable ones.

Lower-exposure adjacent roles

Shown only when the target is at least 10 points lower under the same score version and skill overlap is at least 50%. These are adjacent roles with lower task exposure — not guaranteed “safe careers”.

Labor-market context

• $140,040median wage
• +6.0%projected growth

Context only — labor statistics are not inputs to the exposure score. See methodology.

Related roles

Adjacent by skills or family — no exposure claim implied.

• Content Strategist 48
• Sales Manager 37
• Market Research Analysts and Marketing Specialists 59
• Advertising and Promotions Managers 51
• Search Marketing Strategists 61
• Business Intelligence Analysts 69

FAQ — Marketing Manager

What does a score of 44 mean for a Marketing Manager?

It means that, weighted across the 20 tasks we analyzed for this role, the task mix sits at 44 on a 0–100 exposure scale — in the second quartile of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.

Which tasks in this role are most exposed to AI?

The highest-exposure tasks are: Draft campaign briefs and copy; Analyze campaign performance. Exposure is scored per task from structured data, not generated by a language model.

Which parts of this job are most durable?

The most durable responsibilities are: Lead and align the team; Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies; Set strategy and budget. Durable tasks typically depend on judgment, relationships, physical presence, or accountability.

Is this score personalized to me?

No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.