Market Research Analysts and Marketing Specialists

Most exposed tasks

Highest structured exposure values in this role’s task mix — the work AI systems can already do most of.

• Seek and provide information to help companies determine their position in the marketplace.68
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.68
• Forecast and track marketing and sales trends, analyzing collected data.66

Augmentable tasks

Work where AI assists rather than replaces — the productivity frontier of this role.

• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.59
• Monitor industry statistics and follow trends in trade literature.54
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.48

Most durable tasks

Lowest exposure — typically judgment, relationships, physical presence, or accountability. This is the human moat.

The current data release does not distinguish durable tasks for this role.

Task exposure values and classifications come from the versioned data release — they are structured data, not model output. Bars show exposure contribution relative to this role’s task mix.

What this means

A score of 59 puts Market Research Analysts and Marketing Specialists in the third quartile of analyzed occupations. In practice, exposure this high is about the mix: 9 of 13 analyzed tasks lean automatable, 4 augmentable, and 0 durable. The useful question isn’t “will AI take this job” — it’s which tasks go first, which get faster, and where to reposition time. That’s what the personalized report maps against your actual week.

One next move: audit how much of your week sits in the exposed tasks above — then shift time toward the durable set or investigate the adjacent roles below.

Lower-exposure adjacent roles

No adjacent role in the current data release is at least 10 points lower with ≥50% skill overlap — we don’t label anything “safer” unless the data supports it.

Labor-market context

• $78,760median wage
• 899,580employed
• 87,200annual openings
• +6.7%projected growth

Context only — labor statistics are not inputs to the exposure score. See methodology.

Related roles

Adjacent by skills or family — no exposure claim implied.

• Business Intelligence Analysts 69
• Advertising and Promotions Managers 51
• Search Marketing Strategists 61
• Management Analysts 61
• Marketing Manager 44
• Sales Manager 37

FAQ — Market Research Analysts and Marketing Specialists

What does a score of 59 mean for a Market Research Analysts and Marketing Specialists?

It means that, weighted across the 13 tasks we analyzed for this role, the task mix sits at 59 on a 0–100 exposure scale — in the third quartile of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.

Which tasks in this role are most exposed to AI?

The highest-exposure tasks are: Seek and provide information to help companies determine their position in the marketplace; Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services; Forecast and track marketing and sales trends, analyzing collected data. Exposure is scored per task from structured data, not generated by a language model.

Which parts of this job are most durable?

The current data release does not distinguish durable tasks for this role.

Is this score personalized to me?

No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.