Will AI replace Market Research Analysts and Marketing Specialists?

This score cannot predict whether this occupation or any individual job will be replaced. It shows which tasks current and near-term AI can perform or accelerate, which tasks remain more durable, and where a worker can adapt. Employer decisions, demand, regulation, and how the role changes are outside the score.

What does a score of 53 mean for a Market Research Analysts and Marketing Specialists?

It means that, weighted across the 13 tasks we analyzed for this role, the task mix sits at 53 on a 0–100 exposure scale — in the most-exposed quarter of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.

Which tasks in this role are most exposed to AI?

The highest-exposure tasks are: Prepare reports of findings, illustrating data graphically and translating complex findings into written text; Monitor industry statistics and follow trends in trade literature. Exposure comes from the published, rubric-scored data release rather than being generated when you open this page.

Is this score personalized to me?

No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Also known as: Advertising Analyst · Demographic Analyst · Communications Specialist · Email Marketing Processor · Family Consumer Scientist · Email Marketing Specialist

AI Task Exposure Score

Very High exposure

More exposed than 91% of 968 occupations · Rank #72 (1 = most exposed)

This score estimates how exposed the tasks in a role are to current and near-term AI capabilities. It does not predict whether a specific person will lose a job.

Your free role snapshot

Start with the work, not the headline

This occupation baseline already contains different kinds of work. These are the two ends of its current task range and one useful action you can take now.

Most exposed task

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Automatable 72/100 exposure

Most durable task

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Durable 25/100 exposure

Useful next step

Make one change to the task mix

Compare one real week with the exposed tasks, test one supervised delegation, and redirect the saved time toward more durable work.

Want this mapped to your actual week? Know what to strengthen, what to delegate to AI with review, and what to do over the next 7, 30, and 90 days.

Build my 7/30/90-day action plan — $9

Most exposed tasks

Highest structured exposure values in this role’s task mix — the work AI systems can already do most of.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.72
Monitor industry statistics and follow trends in trade literature.68

Augmentable tasks

Work where AI assists rather than replaces — the productivity frontier of this role.

Measure the effectiveness of marketing, advertising, and communications programs and strategies.62
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.62
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.60

Most durable tasks

Lowest exposure — typically judgment, relationships, physical presence, or accountability. This is the human moat.

Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.25
Direct trained survey interviewers.30

Task exposure values and classifications are published, versioned estimates audited against the anchored rubric. This page reads them from the data release rather than generating them at request time. Bars show exposure contribution relative to this role’s task mix.

What this means

A score of 53 puts Market Research Analysts and Marketing Specialists in the most-exposed quarter of analyzed occupations. In practice, exposure this high is about the mix: 2 of 13 analyzed tasks lean automatable, 9 augmentable, and 2 durable. The useful question isn’t “will AI take this job” — it’s which tasks go first, which get faster, and where to reposition time. That’s what the personalized report maps against your actual week.

Lower-exposure adjacent roles

Shown only when the target is at least 10 points lower under the same score version and skill overlap is at least 50%. These are adjacent roles with lower task exposure — not guaranteed “safe careers”.

Advertising and Promotions Managers

38 ▼ 15 pts lower

Skill overlap ≈ 72% · Related O*NET role; Advertising and Promotions Managers is an adjacent path (Elevated band).

Labor-market context

$78,760median wage
899,580employed
87,200annual openings
+6.7%projected growth

Context only — labor statistics are not inputs to the exposure score. See methodology.

Turn your actual week into a plan

Know which work to strengthen, what to delegate to AI with review, and what to do over the next 7, 30, and 90 days. Your $9 plan includes a confidence-rated personal score, task matrix, human moat, and only genuinely lower-exposure adjacent roles.

Build my 7/30/90-day action plan — $9

Related roles

Adjacent by skills or family — no exposure claim implied.

How this score was calculated

The score is the plain average of the AI-exposure values of this role’s 13 analyzed tasks (equal task weights in this release — no hidden factors):

Automatable 2 tasks, averaging 70/100 exposure
Augmentable 9 tasks, averaging 55/100 exposure
Durable 2 tasks, averaging 28/100 exposure

score = (2×70 + 9×55 + 2×28) ÷ 13 ≈ 53

Every task’s exposure value was scored against a published anchored rubric that scores tasks as actually performed — physical, in-person, and accountability requirements included (data release 2026.07.12-r2). The band (Very High) is a corpus quartile; the percentile is tie-aware across all 968 occupations.

FAQ — Market Research Analysts and Marketing Specialists

Will AI replace Market Research Analysts and Marketing Specialists?: This score cannot predict whether this occupation or any individual job will be replaced. It shows which tasks current and near-term AI can perform or accelerate, which tasks remain more durable, and where a worker can adapt. Employer decisions, demand, regulation, and how the role changes are outside the score.
What does a score of 53 mean for a Market Research Analysts and Marketing Specialists?: It means that, weighted across the 13 tasks we analyzed for this role, the task mix sits at 53 on a 0–100 exposure scale — in the most-exposed quarter of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.
Which tasks in this role are most exposed to AI?: The highest-exposure tasks are: Prepare reports of findings, illustrating data graphically and translating complex findings into written text; Monitor industry statistics and follow trends in trade literature. Exposure comes from the published, rubric-scored data release rather than being generated when you open this page.
Which parts of this job are most durable?: The most durable responsibilities are: Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services; Direct trained survey interviewers. Durable tasks typically depend on judgment, relationships, physical presence, or accountability.
Is this score personalized to me?: No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.

Score version jr-v1 · data release 2026.07.12-r2 · updated 2026-07-13 · baseline mapping: 13 of 13 tasks carry source-level provenance · methodology