Public Relations Specialist

Most exposed tasks

Highest structured exposure values in this role’s task mix — the work AI systems can already do most of.

• Draft press releases and pitches74
• Post and update content on the company's Web site and social media outlets.65
• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.65

Augmentable tasks

Work where AI assists rather than replaces — the productivity frontier of this role.

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.54
• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.54
• Write press releases or other media communications to promote clients.54

Most durable tasks

Lowest exposure — typically judgment, relationships, physical presence, or accountability. This is the human moat.

• Handle crisis communications26
• Manage media relationships34

Task exposure values and classifications come from the versioned data release — they are structured data, not model output. Bars show exposure contribution relative to this role’s task mix.

What this means

A score of 53 puts Public Relations Specialist in the third quartile of analyzed occupations. In practice, exposure this high is about the mix: 4 of 20 analyzed tasks lean automatable, 14 augmentable, and 2 durable. The useful question isn’t “will AI take this job” — it’s which tasks go first, which get faster, and where to reposition time. That’s what the personalized report maps against your actual week.

One next move: audit how much of your week sits in the exposed tasks above — then shift time toward the durable set or investigate the adjacent roles below.

Lower-exposure adjacent roles

No adjacent role in the current data release is at least 10 points lower with ≥50% skill overlap — we don’t label anything “safer” unless the data supports it.

Labor-market context

• $67,000median wage
• +6.0%projected growth

Context only — labor statistics are not inputs to the exposure score. See methodology.

Related roles

Adjacent by skills or family — no exposure claim implied.

• Content Strategist 48
• Social Media Manager 59
• Marketing Manager 44
• Advertising and Promotions Managers 51
• Writers and Authors 43
• Market Research Analysts and Marketing Specialists 59

FAQ — Public Relations Specialist

What does a score of 53 mean for a Public Relations Specialist?

It means that, weighted across the 20 tasks we analyzed for this role, the task mix sits at 53 on a 0–100 exposure scale — in the third quartile of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.

Which tasks in this role are most exposed to AI?

The highest-exposure tasks are: Draft press releases and pitches; Post and update content on the company's Web site and social media outlets; Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. Exposure is scored per task from structured data, not generated by a language model.

Which parts of this job are most durable?

The most durable responsibilities are: Handle crisis communications; Manage media relationships. Durable tasks typically depend on judgment, relationships, physical presence, or accountability.

Is this score personalized to me?

No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.