Will AI replace Public Relations Specialist?

This score cannot predict whether this occupation or any individual job will be replaced. It shows which tasks current and near-term AI can perform or accelerate, which tasks remain more durable, and where a worker can adapt. Employer decisions, demand, regulation, and how the role changes are outside the score.

What does a score of 42 mean for a Public Relations Specialist?

It means that, weighted across the 20 tasks we analyzed for this role, the task mix sits at 42 on a 0–100 exposure scale — in the third quartile of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.

Which tasks in this role are most exposed to AI?

The highest-exposure tasks are: Monitor media coverage; Draft press releases and pitches; Write press releases or other media communications to promote clients. Exposure comes from the published, rubric-scored data release rather than being generated when you open this page.

Which parts of this job are most durable?

The most durable responsibilities are: Manage media relationships; Handle crisis communications; Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Durable tasks typically depend on judgment, relationships, physical presence, or accountability.

Is this score personalized to me?

No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.

Public Relations Specialist

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

AI Task Exposure Score

High exposure

More exposed than 71% of 968 occupations · Rank #252 (1 = most exposed)

This score estimates how exposed the tasks in a role are to current and near-term AI capabilities. It does not predict whether a specific person will lose a job.

Your free role snapshot

Start with the work, not the headline

This occupation baseline already contains different kinds of work. These are the two ends of its current task range and one useful action you can take now.

Most exposed task

Monitor media coverage

Automatable 75/100 exposure

Most durable task

Coordinate public responses to environmental management incidents or conflicts.

Durable 25/100 exposure

Useful next step

Make one change to the task mix

Compare one real week with the exposed tasks, test one supervised delegation, and redirect the saved time toward more durable work.

Want this mapped to your actual week? Know what to strengthen, what to delegate to AI with review, and what to do over the next 7, 30, and 90 days.

Build my 7/30/90-day action plan — $9

Most exposed tasks

Highest structured exposure values in this role’s task mix — the work AI systems can already do most of.

Monitor media coverage75
Draft press releases and pitches72
Write press releases or other media communications to promote clients.72

Augmentable tasks

Work where AI assists rather than replaces — the productivity frontier of this role.

Post and update content on the company's Web site and social media outlets.65
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.60
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.50

Most durable tasks

Lowest exposure — typically judgment, relationships, physical presence, or accountability. This is the human moat.

Manage media relationships25
Handle crisis communications25
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.25

Task exposure values and classifications are published, versioned estimates audited against the anchored rubric. This page reads them from the data release rather than generating them at request time. Bars show exposure contribution relative to this role’s task mix.

What this means

A score of 42 puts Public Relations Specialist in the third quartile of analyzed occupations. In practice, exposure this high is about the mix: 3 of 20 analyzed tasks lean automatable, 7 augmentable, and 10 durable. The useful question isn’t “will AI take this job” — it’s which tasks go first, which get faster, and where to reposition time. That’s what the personalized report maps against your actual week.

Lower-exposure adjacent roles

No adjacent role in the current data release is at least 10 points lower with ≥50% skill overlap — we don’t label anything “safer” unless the data supports it.

Labor-market context

$67,000median wage
+6.0%projected growth

Context only — labor statistics are not inputs to the exposure score. See methodology.

Turn your actual week into a plan

Know which work to strengthen, what to delegate to AI with review, and what to do over the next 7, 30, and 90 days. Your $9 plan includes a confidence-rated personal score, task matrix, human moat, and only genuinely lower-exposure adjacent roles.

Build my 7/30/90-day action plan — $9

Related roles

Adjacent by skills or family — no exposure claim implied.

How this score was calculated

The score is the plain average of the AI-exposure values of this role’s 20 analyzed tasks (equal task weights in this release — no hidden factors):

Automatable 3 tasks, averaging 73/100 exposure
Augmentable 7 tasks, averaging 49/100 exposure
Durable 10 tasks, averaging 29/100 exposure

score = (3×73 + 7×49 + 10×29) ÷ 20 ≈ 42

Every task’s exposure value was scored against a published anchored rubric that scores tasks as actually performed — physical, in-person, and accountability requirements included (data release 2026.07.12-r2). The band (High) is a corpus quartile; the percentile is tie-aware across all 968 occupations.

FAQ — Public Relations Specialist

Will AI replace Public Relations Specialist?: This score cannot predict whether this occupation or any individual job will be replaced. It shows which tasks current and near-term AI can perform or accelerate, which tasks remain more durable, and where a worker can adapt. Employer decisions, demand, regulation, and how the role changes are outside the score.
What does a score of 42 mean for a Public Relations Specialist?: It means that, weighted across the 20 tasks we analyzed for this role, the task mix sits at 42 on a 0–100 exposure scale — in the third quartile of analyzed occupations. It measures task exposure to current and near-term AI capabilities, not the probability of losing a job.
Which tasks in this role are most exposed to AI?: The highest-exposure tasks are: Monitor media coverage; Draft press releases and pitches; Write press releases or other media communications to promote clients. Exposure comes from the published, rubric-scored data release rather than being generated when you open this page.
Which parts of this job are most durable?: The most durable responsibilities are: Manage media relationships; Handle crisis communications; Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Durable tasks typically depend on judgment, relationships, physical presence, or accountability.
Is this score personalized to me?: No — this page shows the occupation-level baseline. Two people with the same title often do different work. The $9 personalized report recalculates the score from the tasks you actually do and builds a concrete 7/30/90-day plan around them.

Score version jr-v1 · data release 2026.07.12-r2 · updated 2026-07-13 · baseline mapping: 16 of 20 tasks carry source-level provenance · methodology